i-Encounter-Gatos is the optimal tool for strengthening customer relationship
i-Encounter-Gatos is an incentive management system that identifies customers’ loyal behaviors from instant transaction data and generates feedback on this behavior using incentive rule model. Gatos can create multiple portfolios of incentive strategies based on the person (card holder), thing (such as transaction), time (such as transaction time), venue (such as transacting site), object (such as transacting items) and possible random variables in order to improve customer loyal behaviors.
Gatos contains the following key indicators:
- Flexibility in Rules Definition: Due to the diversity in market strategies, Gatos provides an excellent and flexible rules definition of loyalty plan that allows the marketing planner to understand and control the definition of new loyalty plans for customers at any time.
- Complex rules and massive data analysis and processing capacity: Gatos can process complex factors and generate rules and massive customer and transaction data for fast response in support of immediate transactions.
- Architecture Planning Flexibility: System architecture combination and adjustment to system processing capacity can be carried out according to business scale, transaction method, transaction volume, and other external environmental changes, adopting flexible architecture design to meet business demand and growth in transaction volume.
- Authorization of salesperson control over adjustment required for business: The adjustment as a result of general business requirement must allow the proprietors to control in order to reduce operational risks and lower user costs.
- Supporting various channel management: Due to technical progress and considerably diversified consumer channels, Gatos offers excellent system connection capacity that supports internet channel physical channel, voice, and unmanned system for customers to receive consistent services.
- Gatos customer loyalty management model is built in with fast and highly flexible analysis engine. Immediate transaction requiring processing can be analyzed dynamically and quickly in addition to combining with changes on that day to determine the loyalty plans adopted according to the previous batch of sorted data. The module then immediately responds with needed feedback method after determining loyalty plan.
- Hence, Gatos can effectively assist customers with valid control of customer loyal behavior and therefore generate feedback to maintain excellent customer relation and thereby constantly enhance customer loyalty. It is the optimal choice for enterprises to outperform others in an intense market competition.